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M&C Saatchi
M&C Saatchi () is an international advertising agency network formed in January 1995 by the brothers Maurice Saatchi and Charles Saatchi after they were ousted from the advertising agency group Saatchi & Saatchi which they had founded in 1970. The Group's holding company ''M&C Saatchi PLC'' is listed on the AIM Board of the London Stock Exchange.
==Foundation==
In December 1994 the Board of Saatchi & Saatchi PLC succumbed to sustained pressure from shareholder representative David Herro of Harris Associates L.P. and moved to remove its Chairman, Maurice Saatchi.
Within a month senior executives Jeremy Sinclair, Bill Muirhead, David Kershaw, and a number of Saatchi and Saatchi's London management and creative staff also resigned to join Maurice in a new business which would become known as M&C Saatchi. Charles Saatchi and some consequential clients would soon follow〔(Findarticles.com ), Saatchi Sacking Milwaukee Sentinel, 16 January 1995〕 including Gallaher Group, Mirror Newspapers, the retailer Dixons and after a competitive pitch, British Airways and its part subsidiary Qantas as well as the Conservative Party, for whom they made the infamous New Labour, New Danger adverts.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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